Grenade® a UK based sports performance and energy brand have seen sales of their Industry leading High Protein, Low Carb ‘CARB KILLA’ ® bars boom as Tesco increases its listings after only 3 weeks of sales.
Currently stocked in 21 stores with a 14% increase in sales of Carb Killa ® bars week on week, coverage will increase to 170 stores, an 88% increase in stores and will cover the entire Express network within London.
Juliet Barratt, CMO and co-founder of Grenade states ‘Products such as protein bars / low carb bars, previously seen as niche are now becoming more mainstream. With pressure on supermarkets and convenience channels to offer healthier, low sugar snacks, Carb Killa ® really hits the mark. With 23g of protein per bar and low sugar and low carb and only 214 calories, it tastes like an everyday chocolate bar.
Grenade ® is definitely changing the protein bar market. Not only does this bar taste great, the sugars are under 1.5g per bar (compared to 35g for a leading confectionary bar). With 3 flavours in the market currently and 7 more planned in 2016, we are confident that the growth in sales and stockists will continue;’
Carb Killa® bars are registered on the Informed Sport programme for athletes and are currently available in Caramel Chaos, Cookie and Cream and Fudge Brownie flavours.