Celebrities have long been known for their entourages – from personal chefs and beauty therapists to high flying executive PAs and burly bodyguards.
One of the newer developments on the scene for single celebrities looking for friendship or love is the discreet personal introducer or matchmaker.
Mairead Molloy, a trained psychologist and global director forBerkeley International – which has offices worldwide including London – explains the little known perils of being a single celebrity.
“For a start, when you’re famous, there’s no such thing as a chance encounter because the celebrity is likely to be known to the other party. This can destroy sadly the chance of meeting someone new through pure luck.
“There is a huge desire for privacy and discretion. Social media platforms and online dating sites are anathema to many high profile individuals, some of whom have learned the hard way, by gaining unwanted attention. Our service offers total discretion where all candidates are hand-picked so that the clientele shares the same values of honesty and integrity.
“We’ve noticed a trend amongst very high profile clients including businessmen, businesswomen and sports personalities to be more selective about relationships. This is most notable with the newly divorced who can be particularly vulnerable, moving from one high jeopardy situation to another. We meet our clients face to face and discover as much as possible about them to make the most considered and thoughtful match for them. We screen all candidates and turn down at least 30 per cent of applicants, many of whom might not be fully detached from a prior relationship.
“We match people according to their values and interests, typically corresponding their desire for a family structure, social interests and religious beliefs, to name a few.
“Increasingly, people want to fish in an international pool of potential partners, as travelling, doing business and socialising abroad becomes the norm.
“Some people are simply so busy working on film sets or building their businesses that they haven’t the time needed to invest in finding suitable life partners.”
Berkeley International was established in 1998 making them one of the most established elite matchmaking services. Fees start at £12,000 for a UK service or £15,000 internationally.
Mairead Molloy concludes, “We are proud of our approach, which has resulted in many weddings and thousands of lifelong partnerships. We are gracious and level-headed but never star struck and we guarantee confidentiality.”
Berkeley International website: http://www.berkeley-international.com/