Honest fashion, happy fish – the fair-trade streetwear brand making serious waves

Honest fashion, happy fish – the fair-trade streetwear brand making serious waves
Yareah Magazine
Photo for CAFIN by Wenxin Zhang 2016

Photo for CAFIN by Wenxin Zhang 2016

The ethical streetwear brand playing the long game. #vivaelfish

Giant squids and whales rule the oceans of streetwear.Catching A Fish In Norway (CAFIN) is an award-winning, ethical alternative. We pride ourselves on swimming against the current and being intimate enough to care.

This means treating workers like human beings, championing our designers and doing what we can to help marginalised communities: sacrificing short-term profits to act with a conscience.

Cheap mass produced t-shirts have hidden costs: poorly treated workers, exploited designers and a significant environmental impact.

In 2014, Law students Paul Donati and Lottie Michael begun Catching A Fish In Norway, a social enterprise which works with farmers and manufacturers in rural India to improve organic farming, as well as working conditions throughout the fashion industry – implementing change through education and organisation.

“One shirt at a time, starting small, we are seeing that fashion design doesn’t just influence our style, but the way we think about how our clothes are made”
CAFIN rejects the shortcuts taken by mega-brands, preferring a not-so-easy but very-happy production process, raising awareness of the issues along the way.

Click to add a comment

More in Fashion

Eldon Watches creates world’s first fully interchangeable watch

Yareah MagazineOctober 21, 2016

An Exclusive Tudor Watches UK Showcase with Rudell The Jewellers

Yareah MagazineJune 24, 2016
Remco and Aad Van Der Linden 1

EMDR Therapy Bonds Father and Son Models with Life Changing Results

Yareah MagazineJune 15, 2016
The Able Label: front velcro fasten tee

The Able Label: Stylish clothes, designed to make dressing easier

Yareah MagazineMay 17, 2016
Cosy Cashmere New Spring Arioso Poncho

Cosy Cashmere Launches it’s Spring Collection

Yareah MagazineMarch 30, 2016
Wishbone spinner pendant by My-Wishbone

My-Wishbone Spinner Pendant, Perfect for Valentine’s Day & Mother’s Day

Yareah MagazineFebruary 1, 2016

Yareah Magazine

Art is Everywhere and Up to You.

About Us - Press Kit - Contact Us

YM on Twitter

Top Posts & Pages

Yareah® Magazine is a Registered Trademark in the United States