Rome, Tuesday 24 May 2016 – Hosted at the Rome Cavalieri, the winners for the Festival of Media Global Awards were revealed in Rome, Thursday 19 May 2016
Big winners of the night included UM Romania who took home the Agency of the Year Award after having won Gold, Silver and Bronze trophies across 7 categories as well as the highly coveted Campaign of the Year trophy for their campaign ‘Sunday Grannies’.
Agency Network of the Year was awarded to OMD after collecting a total of 11 trophies across 6 offices representing 8 different brands.
Outside the big media agencies, Atomic 212, an independent full service media agency, based in Australia won a Silver in the Best Launch category while the creative agency DPZ&T won Bronze in the newly introduced category D’Atlas Brand Purpose Award sponsored by Discovery Communications.
The final jury was split across two judging rooms, chaired by Allan Soares, Harley Procter Brand Director at Procter and Gamble and Nick Graham, Global Digital Marketing Director, Huawei Technologies respectively. Soares on his experience judging the work says: “Chairing the jury of such high-calibre professionals and reviewing such high quality work was energizing and a true privilege. The quality of work submitted proved that the industry is in good shape and well poised to embrace the challenges that lie ahead. It was also a great personal learning experience.”
Graham commented: “The range of work submitted this year was truly impressive, with highlights in categories like ‘The Best Insight Award’, ‘Best Campaign for Commerce’, and perhaps surprisingly, ‘Best Not-for-Profit’. The jury team did an amazing job in getting through over 100 submissions and, most importantly, in getting to the key media issues and opportunities we’re facing today.”
The Festival of Media Global Awards is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications around the globe. Judged by a senior panel of agency heads and global and regional brand marketers, the awards is a prestigious event rewarding the very best work, helping the winning agencies and media owners win new business and increased influence in the marketplace.
All winning campaigns can be seen on www.creamglobal.com
About C Squared
C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. C Squared launched the Festival of Media in Venice in 2007 and the brand now has four major events across the world, attended by 4,000 senior delegates and receiving over 3,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards. The company also owns Creamglobal which has now become the world’s largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers.
More information is available at: www.csquared.cc