Cath Kidston, the leading British homeware, lifestyle and clothing brand has selected Info-CTRL for Retail to manage all of its merchandising data, providing greater accuracy, security, visibility and efficiency for all of its merchandising operations.
Info-CTRL is a unique system that enables master data to be held securely in the cloud and then downloaded directly into users’ spreadsheets. It means that each person in the merchandising, finance or supply chain teams can access information in real time, while continuing to use their own spreadsheets.
The plan is for the Cath Kidston merchandising team to use Info-CTRL to manage all of its master data (information that was previously held within a range plan) so that they can plan product development and pricing more efficiently. Info-CTRL will provide an audit trail and increase visibility of who is using which data and who is accessing it concurrently.
Karl de Bruijn, IT Director at Cath Kidston says: “Info-CTRL gives us the best of both worlds – the usability and flexibility of Excel, combined with the transactional control of data. Now that we are using a database-driven system, users only have to draw back the data that they need to work on. They don’t have to work from a very large complex spreadsheet, which means that the system has greater stability, performance and speed.”
Return on investment
Karl de Bruijn continues: “We estimate that our return on investment will be 3 x return in year one due to productivity improvements and time saved on throughput.
“Info-CTRL gives us the ability to have data available across multiple teams. We estimate that the increase in productivity will be equivalent to two head counts per year. Previously we had to do a lot of manual checking of data, which can now be automated. We have a significant increase in quality due to in-built error handling and the fact that we can put validation around data inputs. Data is not necessarily visible in Excel, so this automatic error handling makes it much easier.”
Cath Kidston is in the midst of a system refresh and the full rollout of Info-CTRL will be timed to not only coincide with the new system rollout, but as a key enabler to providing clean, robust data to the new platform.