hungryhouse.co.uk has today become the first online food ordering platform in the UK to be fully integrated with popular city guide app Foursquare, with the help of mobile commerce startup Button, in the first of many ventures between the two.
The online food ordering platform will now be featured in Foursquare, showing the option to link directly through to the platform so consumers can order their favourite dishes and find new local restaurants through recommendations and reviews left by those who recently visited them.
Foursquare, which has been around since 2009, learns people’s preferences and recommends similar restaurants that have been recommended by friends, brands, or other people in the Foursquare community., People can also search for places nearby, making finding their favourite takeaway easier.
hungryhouse is the first within their holding company Delivery Hero, the largest online food ordering network in the world, to integrate the service which will later roll out across other countries with the group.
Following the efficient implementation from the partnership with Button, they are also the first in the UK takeaway industry, valued at £4bn, ensuring they remain ‘the easy way to takeaway’.
hungryhouse.co.uk Product Owner, Jordan Lunetta, comments: “Partnering with Foursquare will help us achieve our goal of providing the broadest on-demand access to high quality food., while building our brand awareness in the UK and the rest of the Delivery Hero network.”
“We’ve built out our tech stack and mobile apps to be very flexible, which enabled us to leverage the Button technology and easily integrate into the Foursquare platform.”