Theorem Acquires FaR Partners, a Leading Consultancy in Digital Performance Benchmarking
Acquisition will provide media owners with unique insight into performance, commercial potential with an ability to scale digital capabilities
Chatham, NJ and London, UK – September 14th 2015 –Theorem, a leading digital media and marketing company, today announced that it has acquired FaR Partners,(FaR),a global consultancy headquartered in the UK that provides publishers and media owners with market information and expert insights to help them benchmark performance and grow their revenue.
The acquisition of FaR enables Theorem to add a highly specialised consulting capability that delivers market benchmarks specifically for the digital market. Together, the organisations will provide their global client base with access to FaR’s proprietary benchmarking business tools and the industry’s only bespoke panel of media experts made up of top decision makers, media organisations, agencies and advertisers. FaR helps companies explore disruptive digital models, including such areas as programmatic, content monetisation, native advertising, data, among others.
“Given the rapid change of pace in the digital marketing space, we have found that clients require a deeper dive into trend information specific to this sector, enabling them to benchmark performance in key market categories and develop the right strategies to create new products, enter new markets, target new audiences, and optimise revenues. FaR brings with it a unique set of skills that fits into our strategic vision and will help further accelerate our expansion globally. Importantly, we will now be able to better help our clients push certain strategic levers that will impact revenue.” commented Jay Kulkarni, Founder and CEO of Theorem.
“We were attracted to Theorem because of its global footprint and the company’s focus on building long-standing client relationships with top-tier brands,” commented Henry Rowe, who with fellow industry leader Dominic Finney, heads up FaR Partners. “What cemented the partnership was the combined power of our organisations – the opportunity for us to guide clients through a strategic process based on data and insights and then help them implement new models with the operational horsepower of Theorem to manage digital programs,” added Finney.
FaR’s industry panels have been providing insights on the commercial performance and trends of media owners since 2009, alongside the company’s benchmarking tools and products. FaR’s clients comprise broadcasters, newspapers, magazines, and other digital media owners across North America, Europe, and Latin America; including,InSkin Media, Channel 4, Financial Times and Time, Inc.