Chewits have launched chew-riffic car air fresheners!
Following the succesful launch of Chewits scented candles, the brand is now expanding their licensing portfolio by developing Chewits scented Car Air Fresheners.
Developed under license by RTC Direct the Car Air Fresheners are available in a range of Scents inspired by some of the nation’s favourite sweets. Choose from strawberry, ice-cream, cola, orange and blackcurrant.
Caroline Hill UK Marketing Manager said “Following the successful launch of our Chewits candles we continued to work with RTC Direct to develop a range of Car Air Fresheners and are delighted to be launching these in to The Range. We expect that the increased exposure of the brand will have a positive halo effect on our core confectionery offering and add both innovation and value to new and existing categories.
The car fresheners come in two formats; a retro multipack and a single Chewits styled pack. The retro multipack features retro Chewits designs with an appearance of the famous ‘Monster Muncher.’ The scent-sational car fresheners are styled to look exactly like your favourite flavour of Chewits! Both formats of the Car Air Fresheners match the fruity and delightful scents of Chewits. Which one will you chews?
The full range of Chewits Car Air Fresheners are now available nationwide in The Range. The Car Air Fresheners will be priced from £2.49-£2.99.