Lifestyle

It Could Happen to Anyone: Hospitality Action Unveils Latest Ad Campaign

It Could Happen to Anyone: Hospitality Action Unveils Latest Ad Campaign
Yareah Magazine

Hospitality Action, the industry’s benevolent charity, unveiled its brand new advertising campaign last night. The hard-hitting adverts feature images of five of the UK’s most renowned chefs having fallen on hard times and aims to raise awareness of the charity and issues that affect hospitality workers both past and present.

The UK wide campaign depicts Hospitality Action Patron and Trustee Jason Atherton struggling with an addiction, Angela Hartnett illustrated as a victim of domestic violence, Tom Kerridge portrayed as someone suffering from a critical illness, Heston Blumenthal, Principal Patron of Hospitality Action, portrayed as suffering a serious injury and Ashley Palmer-Watts shown as a sufferer of depression.

Established in 1837, Hospitality Action provides a lifeline for current and former hospitality industry workers who find themselves in a crisis, either at work or in their personal lives, and offers support, financial aid, education and advice.

Discussing the charity, Jason Atherton said, “The support and assistance Hospitality Action gives is invaluable. The charity offers aid, kindness and understanding when people are often at their lowest and most vulnerable and this is a real life changer for many, myself included, and cannot not be underestimated.”

Penny Moore, CEO of Hospitality Action, says: “The emotive and powerful images capture very real problems that afflict people in this industry, whilst the slogan drills home the message to those working in or associated with the hospitality industry that it really could happen to anyone.”

“Last year our Employee Assistance Programme enabled 80,000 employees from 70 different companies to access 24/7 support and assistance. In 2014 we spent almost £600,000 supporting 1,790 people in need. We hope the campaign will raise greater awareness of the charity and highlight how we can help industry employees to find the right solutions to the problems they’re facing.”

If you would like to make a donation to Hospitality Action text Chef15 £5 to 70070

For more information about the charity, please visit www.hospitalityaction.org.uk or call 020 3004 55004

Click to add a comment
Lifestyle
Yareah Magazine
@yareahmagazine

Entertainment, arts, television, movies... everything funny to make you smile. NYC

More in Lifestyle

Matchmaking Expert Mairead Molloy

Why Donald Trump and Brexit Could Be A Perfect Match for Singles

Yareah MagazineDecember 8, 2016
Charlie, Tony and Tina

Over One Million Will Give 13 Minutes on MicroBizMattersDay

Yareah MagazineDecember 4, 2016
Winter on the Green

Winter on the Green, 16-18th December, 2016

Yareah MagazineDecember 4, 2016

Office Christmas Party Weight Loss Guide

Yareah MagazineNovember 29, 2016
Rose-Gold Spinner Wishbone Pendant

Give the gift of hope this Christmas with a My-Wishbone Spinner Pendant

Yareah MagazineNovember 23, 2016

ABB event explains how UK Food & Beverage sector can boost its productivity

Yareah MagazineNovember 12, 2016

Yareah Magazine

Art is Everywhere and Up to You.

About Us - Press Kit - Contact Us

YM on Twitter

Top Posts & Pages

Yareah® Magazine is a Registered Trademark in the United States