Childhood Obesity. Get Outdoors Campaign

Childhood Obesity. Get Outdoors Campaign
Yareah Magazine
Muddy Puddles Virgin Media Pitch to Rich

Muddy Puddles Virgin Media Pitch to Rich

Research commissioned by Muddy Puddles, a leading UK children’s outdoor clothing brand, in partnership with Your Baby Club, found 65% of respondents felt brands should be doing more to get children outdoors. 39% of parents also felt they struggle to find ideas of what to do outdoors with their children, with 19% fearing that their children spend too much time watching TV and on technology*. With recent results from the WHO** showing that nearly a quarter of British children under the age of 5 fall into the overweight/obese category, and the National Wildlife Federation showing that children are spending 50% more time indoors than 30 years ago, and 28 hours a week looking at screens, Muddy Puddles has decided it is about time to do something about this high profile issue.

Natasha Ascott, a busy mum of three, entrepreneur and Managing Director of Muddy Puddles, is spearheading a “Get Outdoors” campaign. The aim is to get children active and healthy, by encouraging parents to send their children out to the park rather than plugging them into an iPad. It also wants to encourage this culture to spread through nurseries and schools in the form of outdoor education. Maths lessons can be about estimating the number of leaves on a tree not just the number of dots on a piece of paper.

Alongside other great businesses that are turning their focus to this important issue, such as Jamie Oliver’s Food Revolution and the National Trust’s 50 Things to Do before you are 11 and ¾ campaign, Muddy Puddles is aiming to inspire families to Get Outdoors by becoming a publisher with purpose. They are creating a Muddy Days blog full of great ideas for what to do outdoors, expanding their calendar of free outdoor events and building even more partnerships with like-minded businesses. The team aspire to remind families that the greatest childhood memories are of climbing trees and rolling down hills or marching through the rain singing songs.

The team at Muddy Puddles passionately believe in the words of the great outdoor educationalist, David Polis, when he said, “Must we always teach our children with books? Let them look at the mountains and the stars up above. Let them look at the beauty of the waters and the trees and flowers on earth. They will then begin to think, and to think is the beginning of a real education.” If we can change British culture to be in line with Polis’ words then it will lead to the next generation of children with healthier bodies, better concentration and bigger imaginations
Muddy Puddles is also excited to be one of 10 companies shortlisted in the ‘Grow’ category in the Virgin Media’s Pitch to Rich campaign. Clearly Muddy Puddles’ vision has touched a chord with the public. Now in the final stages of the campaign, Natasha and the small team at Muddy Puddles have a challenge on their hands…to spread the word to as many families as possible and ask for their vote (by 16th June 2015) to win £250,000, so their dream of rolling out their “Get Outdoors” campaign can become a reality for children across the UK.

Everyone who votes has the chance to win £10,000 and to make a difference to children everywhere through the work Muddy Puddles aim to achieve.

Muddy Puddles has also launched a competition to encourage people to vote – the winner can win a luxury outdoor holiday for 10 for a week & a year’s supply of waterproofs & a Go Ape Family Pass!

To enter
• Vote here
• Click the Facebook button on pitch page and tag 5 friends you’d take on the holiday if you won.
• Let us know you’ve entered and tagged, either on Facebook, or by email

To see more details about this amazing prize visit Win a Holiday

Muddy Puddles is shortlisted in the Grow category in the Virgin Pitch to Rich campaign. Voting closes on 16th June. See Virgin Pitch to Rich to vote and have your say on getting children outdoors, active and healthy.

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