A ‘world first’ free app has been developed by the UK’s most successful commercial model agency, MOT Models.
With offices in London and Berkhamsted, the agency has produced a new MOT Portfolio app that shows collections of images of the 400 male and female commercial models who typically promote Europe’s most successful brands.
The fast and efficient app, available in both IOS and Androidformats, allows users to quickly download the portfolios of any chosen model. Typically, clients using models in campaigns start with a selection of model choices, usually in a similar genre.
Thanks to the ingenuity of MOT Models and their US-based app developer, clients can view photos of the selected models offline, having first downloaded the app and chosen to save the folder of photographs of their favourite people.
MOT Models Director Mike Illes commented, “You’d be surprised how many clients have meetings on flights or in clubs that totally lack internet access. By using the app, creative agencies can show their clients the prospective models without fear of technical failure. We are in effect giving people a ‘virtual lightbox’ in their pocket on their mobile, or on their tablet.
“We’ve just launched this and our models love the app too as they can easily download their portfolios too, knowing that it is always up-to-date as we are constantly up-loading new images from the most recent campaigns.”
Mike Illes worked in IT in the City of London before sharing the work load of his wife Helen Illes, who founded the MOT Models business in 1985.
The new MOT Models app was developed by the agency’s long-standing independent website developer, David Mold, based in Georgia, US. For twenty years, heavy and luxuriously produced catalogues were used to communicate the breadth of models, and then the motmodel.com website hosted all of the model information.
Mike Illes concluded, “As far as we are aware, this is the first Model Agency app worldwide designed to assist the creative industries. It’s already proving to be a hit and is particularly helpful to those who are almost 100 per cent mobile-orientated, typically those in the music and fashion industries. It’s such a simple idea that’s so efficient, I’m surprised we didn’t think of it earlier.”