LONDON May 2015 – Renowned American leather goods firm, Ghurka USA will launch its first international presence inside Fortnum & Mason in London in partnership with the Gurhka Welfare Trust (GWT). This marks the brand’s 40th anniversary and coincides with Gurkha 200, the 200th anniversary of Gurkha service to the British Crown. GWT is the leading Gurkha welfare charity which provides financial, medical and development aid to Gurkha veterans in Nepal.
“Following the devastating news of the earthquake in Nepal, we must do everything we can to support the GWT and its work and fund raising,” said Pam Bristow, Ghurka USA’s Executive Vice President of Marketing and Brand Strategy. “Our new partnership will cement our relationship and support the GWT long into the future.”
Ghurka USA will be donating 100% of the £20,000 proceeds from their bespoke “Officer’s Field Set” consisting of a picnic table, two field chairs, a green wool blanket, two pillows and a picnic umbrella – all created by Ghurka master furniture craftsman Richard Wrightman. Ghurka USA will also be donating a further 25% from their new G200 Collection, a capsule assortment of three styles from the Ghurka archives re-imagined in partnership with The Gurkha Welfare Trust. The bag designs utilize the famous green wool used in Gurkha uniform jackets in place of the brand’s signature twill, and will be lined in red as a nod to the military flash worn by the soldiers. The range will be retailed exclusively at Fortnum & Mason in the UK.
“We are delighted to have this new relationship with Ghurka, whose very name demonstrates their high regard for the ex-servicemen we support,” states Karen England, Director of Fundraising & Communications for The Gurkha Welfare Trust. “The quality of Ghurka’s products rivals the exceptional standards of Britain’s Gurkha soldiers, and through our partnership we hope to raise significant funds in support of elderly and infirm veterans in Nepal particularly at this time.”
There has never been a more important time to recognize the brand’s affiliation to the Gurkha Welfare Trust.