Beko, the UK’s best-selling large home appliance brand , today announces a brand new advertising campaign to support its global Premium Partnership with FC Barcelona. The campaign celebrates team spirit and will premiere on the day of the much anticipated ‘El Clasico’ football match between FC Barcelona and Real Madrid on Sunday 22nd March.
The new TV advert features some of FC Barcelona’s best known football players including Lionel Messi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniesta working together, both on the pitch and at home, showing how they inspire and support each other as a team. Barcelona’s winning spirit is captured perfectly, showing fans how team spirit really can implement change for the better.
Beko provides an innovative and reliable range of appliances which make consumers daily lives easier. Via its new advertising campaign it will invite families all over the world to join its team. The 360˚ campaign, which includes TV advertising, print, outdoor, digital and social media, is expected to reach people all over the world. Fans will be encouraged to join Beko’s team using the hashtag #JoinOurTeam.
CEO of Arçelik Group (the parent company of Beko) Hakan Bulgurlu comments: “This campaign brings together two renowned brands: Beko and FC Barcelona. We are immensely proud of our four year Premium Partnership and are confident that this new campaign will strengthen our brand globally. Watching world-class footballers perform on the pitch can remind us all that team spirit can drive amazing results.”
Tülin Karabük, CMO, comments: “At Beko, our appliances support families every single day by offering smart, innovative solutions that make a difference to everyday life, and we hope that our new campaign highlights how we can help achieve and inspire each other through teamwork both on the football pitch and at home.”
Video: Join Our Team – Beko & FC Barcelona