The award-winning digital marketing experts at the Essex-based agency, have put together a guide to understanding and using the micro-content sharing platform’s Analytics feature.
Long without any form of analytics, Twitter introduced its current offering back in August last year. Providing brands with an insight into how their audiences interact with content shared on the platform, Twitter Analytics provides users with access to engagement stats, as well as the ability to establish valuable information like the location, profession or gender of their audience.
As a relatively new tool however, there are still many users who are in the dark when it comes to Twitter Analytics, and more still who aren’t using it to its full potential. Absolute Digital Media’s new guide aims to offer practical advice in order to change this. Starting with the basic navigation of the tool, the guide goes into further detail about features such as Twitter cards. Complete with a seven step plan, the document also encourages marketers to strengthen their overall Twitter strategy.
Seena Shah, Social Media Manager at Absolute Digital Media explains why the introduction of twitter analytics was so important.
“Facebook’s Insights has been around since 2011 and so Twitter’s equivalent platform, Analytics, was long overdue. Whilst the wait has been long, it has not been time wasted. Twitter Analytics looks great and from a social media marketer’s point of view it tells you pretty much everything you need to know about the success of your Twitter marketing strategy. Twitter have recently enabled you to target your promoted tweets by postcode which has been a game changer – Twitter is now open for SME business. This guide to Twitter Analytics will help any Twitter marketing beginner get to grips with tool and take their social media marketing strategy to new heights.”
Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.