Tech. Alan Banks Appointed Managing Director for EMEA at Marketo

Tech. Alan Banks Appointed Managing Director for EMEA at Marketo
Yareah Magazine
Alan Banks, MD, EMEA, Marketo

Alan Banks, MD, EMEA, Marketo

LONDON, UK – February 19, 2015– Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced the appointment of Alan Banks as Managing Director, Europe, Middle East and Africa (EMEA). Banks brings more than 23 years of experience working with several of the world’s top technology companies. In his new role, Banks will lead Marketo’s growing operation in EMEA with responsibility for overall business operations across the region.

Banks succeeds Fergus Gloster, who helped establish Marketo’s presence in EMEA. Gloster will remain for a transition period, after which he intends to retire from Marketo to pursue personal interests.

Banks joins Marketo from LivePerson where he held a number of key leadership positions, most recently as Executive Vice President, Global Sales and Customer Success. During his time at LivePerson, Banks was instrumental in achieving strong sales growth and increased pipeline development.

Prior to joining LivePerson, Banks worked at Adobe Systems for four years, leading Northern Europe which encompassed the Digital Marketing and Digital Media businesses. He has also held senior roles with Hewlett-Packard, SAP and CA Technologies.

“As we continue our investment and growth in EMEA, we are delighted to welcome Alan to the Marketo team”, said Steve Winter, Executive Vice President, Worldwide Sales and Operations at Marketo. “His impressive track record and extensive experience leading high-performing sales organisations will help us continue the strong momentum we are experiencing internationally.”

“It’s an honour to assume responsibility for the Marketo EMEA team which Fergus Gloster has built,” said Banks. “I am committed to continuing and building on his successes, as we expand operations throughout the region and solidify our position as the leading engagement marketing platform. Marketo’s focus on innovation coupled with the expertise of our teams, not only in EMEA but globally, will help to fuel our growth and ensure we drive the business to the next level.”

About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information,

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