Health conscious Brits are contributing to a rise in the sales of home swimming pools and spas for aquatic fitness.
Often considered the ultimate status symbol, sales of home swimming pools and specially designed fitness spas or ‘swim spas’ have hit a new high – as owners seek to shape up, rather than impress the neighbours.
“The popularity of aquatic fitness is playing a huge role in the increase in sales of swimming pools and spas,” says Craig Trusson of leading domestic pool company Home Counties Pools & Hot Tubs.
“I would estimate that around 40 per cent of swimming pools are now purchased for health and wellness reasons alone, which is a huge increase on 10 per cent five years ago.
“Added to that is the relatively new market for swim spas, which is also booming. Five years ago we didn’t even stock swim spas – now they contribute to over 10 per cent of our overall sales.”
Christina Connor, editor of leading industry publication Pool & Spa Scene, puts the swing in buying habits down to an increased awareness and understanding of the health benefits of swimming and other forms of aquatic fitness.
“Consumers’ buying reasons have changed; although the ‘wow’ factor remains an important factor for owners, many more are choosing to install pools and spas at home for fitness.
“There has long been a strong emphasis on the health benefits of swimming and it seems that the message is starting to get through, with many pool and spa companies across the country now offering specialised products to meet demand.”
Coinciding with the peak, water leisure companies from across the UK have once again raised the bar in swimming pool and spa provisions at the hotly contested UK Pool & Spa Awards 2015.
Now in their sixth year, the UK Pool & Spa Awards celebrate the outstanding achievements of the country’s leading companies and organisations that are involved in the multi-million provision of water leisure, both at home and across a variety of public sectors from hotels and health clubs to schools and public pools.
Winners across 21 categories were presented with their trophies at a special business networking and promotional evening in January, held at the NEC in Birmingham.
“The jury of judges unanimously expressed their praise for the outstanding range of projects and venues that speak volumes for the high standard of swimming pool and spa provision, not only in this country but also overseas,” says Christina Connor.
“The standard of entries was extraordinarily high this year and were delighted that the awards racked up over 1,800 online votes – setting a record for the public voting.”
Making a popular return visit to the event, the awards presentation was hosted by Olympic medallist and BBC sports personality, Stephen Parry, who runs his own mobile pool business, Total Swimming.
Stephen says: “Having spent most of my life in and around swimming pools, the pool and spa sector is particularly close to my heart.
“There have been some outstanding projects recognised at this year’s UK Pool & Spa Awards. The industry as a whole should be very proud of its achievements this year.”