Fashion

Tech & Jewels. Looming is SO last year! Now you can connect jewellery to an app!

Tech & Jewels. Looming is SO last year! Now you can connect jewellery to an app!
Yareah Magazine
Charmazing bracelets. Tech & Jewels. Looming is SO last year! Now you can connect jewellery to an app!

Charmazing bracelets. Tech & Jewels. Looming is SO last year! Now you can connect jewellery to an app!

Last year saw looming take over the UK’s living rooms, bracelet yourself – this is the year of the Charm! Cleverly combining creativity with technology, yes there is an ‘app for that!’
Toy Fair 2015 sees the UK launch of the amazing Charmazing™ by Style Me Up!® collection from Wooky Entertainment best known for their Style Me Up! range of activity sets for fashion focused tweens. Charmazing™ offers young designers the chance to create custom charm bracelets, which they can wear, share and gift. Additionally, kids can scan their Charmazing charms into a virtual Charmazing™ world where they can trade with friends and connect with other fashionistas via an inventive new and FREE app.

Each charm has a power, you can showcase what you own to your friends, build virtual bracelets to get the most energy and even request and lend charms to your friends to get more points. Safe and fun interaction are key and the reviews on the App store and Google Play confirm this.

European Sales Director, Dave Williams says “ The focus is on encouraging creativity and design potential whilst incorporating modern technology and social interaction, the app is filled with positive messages to enable creativity and individualism to flourish”

The range has been a massive hit in the US with major retailer Toys “R” Us reporting that the range was flying off the shelves during the Christmas shopping season, it made their 2014 Toys“R”Us (US) Holiday Hot Toy List and was top seller in their Arts and Crafts section.

Charmazing™ provides tweens with more than 100 different charms in 11 unique themed collections categorized in two worlds, Karma (positive energy) and Nature (powerful energy). The free Charmazing™ app is available for free download from the Apple® App Store and Google Play™ now.

Charmazing™ will be on the wish lists of every tween for 2015. Believe us, it’s Charma!
Come and see for yourselves at Wooky Entertainment Europe –London Toy Fair, Olympia Stand – Gallery 180.
Prepare to be charmed…..

website is www.wookyentertainment.com

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