Widget expands international coverage with investment in Swedish distributor Sportsbud AB

Widget expands international coverage with investment in Swedish distributor Sportsbud AB
Yareah Magazine

Widget expands international coverage with investment in Swedish distributor Sportsbud AB

Sportsbud and Widget founders

Sportsbud and Widget founders

Widget takes a minority stake in Sportsbud Sweden AB
Mark Needham joins Sportsbud board
Stevenage, December 16th 2014 – Consumer electronics distributor Widget UK Ltd today announced that it has taken a minority stake in Swedish distributor Sportsbud Sweden AB. At the same time, Widget founder Mark Needham joins the board of Sportsbud.

Sportsbud Sweden AB was founded by Max Ellberg, Axel Djurson and Johannes Muellner in 2013 as a distributor of electronic products. It became a customer of Widget UK in 2013, buying Fitbit and other products to sell on to retailers in the Scandinavia. It also signed a distribution agreement with Pebble in 2014 which made it exclusive distributor of Pebble smartwatches in the Nordic markets.

Mark Needham Chairman of Widget said “This investment increases our reach in Northern Europe, bringing us local presence in Scandinavia. With our home distribution team in Stevenage, and our subsidiary in Eindhoven, Widget can now distribute across a wider swathe of territory than before.”

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