Tech start-up, Toyology set to change the way Brits consume toys & tech

Tech start-up, Toyology set to change the way Brits consume toys & tech
Yareah Magazine

Tech start-up, Toyology set to change the way Brits consume toys & tech



– rental service aims to shake up toy/tech sector by letting shoppers try before they buy –
– borrow drones, 3D printers, big LEGO builds & many more high-ticket items –

A revolutionary new toy rental service is set to launch, shaking up the way toys and tech are consumed in the UK. Toyology will offer members access to the latest and greatest toys and tech, giving them the chance to ‘play a while, or play forever’.

Specialising in bigger-ticket items and some of the hottest properties in the sector right now – including the multi-award winning Anki Drive and the much-sought after Crazy Cart – free-to-join Toyology will let members borrow items for ten-day stints. Once their time is up, they can choose to return them or buy a brand new one outright, minus the rental fee. Launching with an initial fleet of 40 products to rent, ranging in value from £250 to £3,000, Toyology will offer an abundance of choice for tech-loving big kids as well as families seeking new ways to nourish their playtime.

Peter Jenkinson, Co-Founder explains, “Our aim is simple: people need to play more and enjoy more. There are some incredible new playthings out there to discover, but high prices and even the physical size of some great gadgets can be a massive turn-off for some people. So we’re saying let US worry about that: we’ll invest in the brilliant kit, we’ll store it, maintain it and care for it, creating a veritable playroom full of the latest weird and wonderful gear… which we’ll happily share with YOU! Toyology members can borrow our stuff for just long enough to see if it’s something they’d like to own. If they love it, they can keep it. Or if they’ve had their fun and are ready to try something new, they can return it to us and pick another gadget from our collection.”

Perfect for people with a lack of storage space for all the latest toys and gadgets, as well as those who fear the onset of new-toy-fatigue after only a few plays, the site will provide an enviable ‘try-before-you-buy’ opportunity rarely available previously in the toy sector. Jenkinson continues, “Budget-savvy tech fans might be reluctant to fork out hundreds of hard-earned pounds for the latest state of the art drone or 3D printer without knowing what they’re truly letting themselves in for – so we’re giving them the chance to really rigorously road-test those big purchases, at a fraction of the RRP, before they commit. By borrowing the kit for ten days, they can get right under the skin of it, ensuring it’s absolutely right for them and not just an expensive and regrettable novelty purchase.”

Rentals will be priced in Toykens, the on-site currency of Toyology. Members simply purchase Toykens and exchange them for the plaything they wish to borrow. Toykens will also be offered as a reward – members who treat the kit well and return it in good condition will earn bonus Toykens to put towards future rentals.

Toyology, which is seeking £25,000 funding through a crowd-funding campaign revealed this week click here, intends launching in February 2015 with rentals available within the M25 initially, expanding out to other areas of the UK over the next six months. There will be around 40 different products available to rent at launch, including Arcade machines, pinball tables, epic LEGO sets, Drones, R/C Nitro cars, electric skateboards and unicycles, personal transporters and much more, all carefully-curated by a group of play-obsessed grown-ups who really should know better.

For more information, visit Toyology on Indiegogo

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