Beauty & Travel. L’Oréal’s Travel Retail Division announces the launch of its Vichy, La Roche-Posay and Kérastase brands in some of the most prestigious Travel Retail locations by the end of 2014 in Asia and at the beginning of 2015 in the Americas.
Travel Retail, which represents all products sold in the travel distribution channel (airports, airlines, ferries, cruises, downtown duty-free shops, etc.) caters to over 2.4 billion international travellers every year. Beauty is the number one category in Travel Retail, and L’Oréal is the historic market leader of this category.
Vichy and La-Roche Posay will be retailed through Dermacenter flagships, “shop-in-shop” outlets devoted to dermocosmetics, which will offer personalized diagnostics and permanent, professionally-trained advice. Vichy and La Roche-Posay are two leading brands in the dermocosmetic market offering products recommended by healthcare professionals for specific skincare needs.
The launch of Kérastase, the world leading brand in luxury professional hair care, will also bring a new category to Travel Retail. A tailor-made retail approach and professional hair and scalp consultations will be available in dedicated Kérastase Hair Studios.
Within Travel Retail, L’Oréal is the only Group to offer such a varied and complete range of beauty products and services. Nicolas Hieronimus, President Selective Divisions, said “By meeting consumers’ beauty aspirations, whatever their nationalities, beauty rituals or purchasing power, L’Oréal Travel Retail plays a strategic role in conquering new consumers who will pursue their experience with our brands in their home countries. The launch of Vichy, La Roche-Posay and Kérastase in Travel Retail demonstrates our confidence in the huge potential of this channel. From now on, all of the Group’s major brands will have the opportunity to develop on this ‘sixth continent’.”
Since the 1960s, L’Oréal pioneered the Travel Retail market with L’Oréal Luxe which is today the world leader in the sector. Throughout the past 10 years, the Consumer Products Division has also established an important position with L’Oréal Paris, the world’s number one beauty brand and with The Body Shop launched few years ago.
The 2013 global Travel Retail market (includes all sectors) was estimated at US $60 billion. The market should double in value before 2025 reaching US $120 billion. L’Oréal’s Travel Retail Division is the leader of the beauty category with 21.3% market share in 2013 (Source: Panel Generation).