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Easigrass UAE launches ‘Paint The Emirates’ Skyline Green’ Campaign – Utilising artificial grass to help conserve water and save the Planet

Easigrass UAE launches ‘Paint The Emirates’ Skyline Green’ Campaign – Utilising artificial grass to help conserve water and save the Planet
Yareah Magazine

Easigrass UAE launches ‘Paint The Emirates’ Skyline Green’ Campaign – Utilising artificial grass to help conserve water and save the Planet

Dubai Launch one

Dubai Launch one

Ben Bloomfield, aged 34 and originally from London, UK, is a Dubai-based British ex-pat who has launched the 1st exclusive UAE division of Easigrass this October 2014. Mr Bloomfield and his team are committed to local water conservation and painting ‘The Emirates’ Skyline Green’ with award-winning Easigrass artificial lawn installations within the residential, commercial and sporting sectors.

Easigrass is the world’s number one artificial grass company with an unrivalled British heritage and a commitment to excellence and safety standards (ISO:9001 and ISO:14001 accredited). Founded by the respected Gallagher brothers back in 1989, Easigrass is the only artificial grass company to have been awarded a Gold Medal for a Judged Show Garden at the internationally acclaimed RHS Chelsea Flower Show in 2012. Such an accolade speaks volumes.

Commenting on the launch of what is destined to be UAE’s most important contribution to water conservation this year, Mr Bloomfield said:-

“I am very proud to be introducing the highest calibre artificial grass product to locations where there is such high demand for sustainable solutions. Water is probably the most precious natural resource we have in The UAE countries, yet the most difficult to obtain.

“’Painting The Emirates’ Skyline Green’ is a campaign that we want to roll out throughout all of The UAE States, helping locals save up to 70 on water usage as well as create aesthetically pleasing spaces within corporate, sporting or residential indoor and outdoor environments.

“The notion of ‘Pride’ is readily associated with the local mentality here and being able to invite friends, family and business associates to visit an environment that is not only picture perfect but beneficial to nature, is a huge plus as well as a talking point. Easigrass UAE wants to lead by example and help shift the local mindset to Easi-Green, for always,” added Mr Bloomfield.

Easigrass is the safest and most highly accredited artificial grass product within the global market. Easigrass products come in a variety of colours, textures and designs, offering the perfect five-step installation solution for homes, schools, sports pitches and businesses alike. All products are family and pet friendly, delivering peace-of-mind, 365 days a year.

Adding to Mr Bloomfield’s comments, Mr Anthony J. Gallagher, Managing Director of the Easigrass Group of Companies worldwide, added:-

“It is with great pride that I welcome Mr Bloomfield and Easigrass UAE to the extended company fold. The local Emirates’ climate and environment will allow the Easigrass product to demonstrate what it does best within harsh weather conditions. As a business, this is a very exciting time and I wish Mr Bloomfield every success. We work directly in partnership with our overseas operations in every Continent and hope that our tried and tested British expertise adds value to the local UAE experience. Let’s paint The Emirates’ skyline Easi-Green!”.

Easigrass UAE is committed to help conserve water throughout The United Arab Emirates. The installation of an Easigrass artificial lawn can help conserve 70 per cent of water consumption within homes as well as in schools, corporate and sporting environments.

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