Yorkshire Food Finder Goes Global To Dispel Myths About British Food
Gourmet trail company Yorkshire Food Finder teamed up with tourism agencies Visit Britain and Welcome to Yorkshire last week, to organise a three day gastro tour for an international TV cookery show, thanks to its renowned, expert knowledge of local producers and chefs.
Considered as the go-to ambassadors for Yorkshire food, Yorkshire Food Finder helped celebrity TV chef Saransh Goila –India’s youngest celebrity chef and winner of the Indian equivalent of Masterchef – to get up close and personal with some of Yorkshire’s best bites, from Michelin chefs to cookery schools and producers.
He currently hosts India’s biggest food travelogue show and his UK experience targeted young Indians back home in order to give them an insight into British food culture and the wide variety of cuisines on offer as well as giving tutorials some of its most famous dishes, with an Indian twist.
Saransh is the resident food editor and an anchor for Indian TV food channel giant Food Food and is also a columnist with Discover India magazine. He has a huge online following, and posts weekly segments on his own online TV channel.
Over the last two years, Yorkshire Food Finder has given food lovers intimate access to the county’s top artisan food producers via guided trails and activities that end with a signature feast at award-winning restaurants.
“This is a first for us, and possibly for Indian TV!” said Yorkshire Food Finder founder Sue Nelson. “But we are delighted to have been asked to use our expertise to debut some of Yorkshire most delicious foods, producers and chefs to an Indian audience. It’s a real honour to work with Chef Saransh who has a huge following among young foodie professionals in India and put Yorkshire food on the map internationally.”
Gary Verity, Chief Executive of Welcome to Yorkshire, said: “We’re sure Yorkshire Food Finder and all the great places Saransh visits gave him our famous warm Yorkshire welcome. Yorkshire produce is gaining a growing global reputation for its outstanding quality, so I’m sure he had a great time. ”