London 8th April 2014: Ve Interactive, the multi award-winning e-commerce conversion specialist, has today announced that it has opened a South East Asia HQ in Hong Kong and appointed Charles Allard as regional CEO.
The new office forms part of a continuing Multi-Million GBP investment program by Ve into the ASIAPAC region and is the third office in the region, following the opening of its Shanghai office in 2013 and Tokyo ASIAPAC HQ, established earlier this year. Shanghai will now report into Hong Kong, from where Allard will shortly establish operations in Singapore, Taiwan and Malaysia to serve the South East Asia region. Allard will be working on this initiative in partnership with the Tokyo office, which will next be overseeing the opening of an office in South Korea.
According to Forrester Research, ASIAPAC e-retail sales will soon outstrip North America and Europe combined. By 2018 online sales will exceed three-quarters of a Trillion Dollars across the five regions. Mobile commerce has been a big driver and significant players like Alibaba, Jingdong and Rakuten have dominated the online market place.
“Establishing international operations requires significant investment and the creation of a domestic infrastructure in order to able to service those markets professionally, as well as to ensure responsible and locally compliant data handling,” explained Ve’s co Founder & CEO, David J. Brown. “With Tomas Olsson in Tokyo and now Charles Allard in Hong Kong, Ve has two highly successful and seasoned executives building out its ASIAPAC operations and replicating the drive, ambition, capability and passion that runs through the veins of the company around the rest of the world.”
Charles Allard spent 25 years in Asian finance and whilst working for one of the world’s largest hedge funds, Winton Capital, launched the first foreign CTA fund in China. An American graduate from Tulane University, he is also a philanthropist, receiving a special award for philanthropy from the City of Kyoto as well as being an author.
Allard said: “Our first key staff are already on board in Hong Kong and about to graduate from the Ve Interactive training program. The search for a further 30+ staff for each of the Tokyo and Hong Kong offices is now a key focus, in order to deliver the full Ve proposition across the ASIAPAC region. We expect the ASIAPAC offices to have over 100 staff by the end of the year which is very exciting.”
Ve is a multi award-winning technology company offering a suite of proprietary apps across one platform, which help online businesses successfully reduce bounce rate, increase customer engagement and minimise website abandonment by remarketing to abandoned customers via data captured.
Winner of a recent Data Strategy Award 2014 for Real-Time Marketing and a Gold International Business Stevie® Award for Computer Software Company of the Year 2013, Ve works across 19 languages and now has 12 offices worldwide. Founded in November 2009, the company supports over 3,500 domestic and multi-national online businesses and retailers in the delivery of real-time marketing communications at key points within their customers’ journeys. With a highly supportive performance-only model, Ve has increased revenues for thousands of online businesses without increasing their capital expenditure.
Tracking billions GBP of transactions daily, Ve’s comprehensive data set provides unparalleled insights into customer activity, whilst driving each app to deliver highly-targeted content to customers based on their purchasing activity and profile.