World’s First Pop-up Book For Kindle

World’s First Pop-up Book For Kindle
Yareah Magazine

World’s First Pop-up Book For Kindle. Colin The Crab Goes Holographic

Colin The Crab - holographic first

Colin The Crab – holographic first

Colin The Crab, leading light of Norfolk-based Gone Crabbing, is the unlikely star of a technological first – a pop-up book for Kindle* that tells the story of the curious crustacean and his sole mates – Sally the Starfish and Mike the Mussel.

Working with scientists at the University of Norfolk, Gone Crabbing has developed a Kindle book that, when a child turns the page, produces a colourful, 3D image that floats above the surface of the e-reader. Thanks to both tele-immersion technology and holographic projection, the image will hover for 10 seconds before it disappears. As soon as the ‘page’ is turned, the next image appears. Commenting on her literary leap, Susie Mason said:

“As a child, I always wanted to be able to step into a picture book. A holographic book is the next best thing and we’ve even incorporated seaside sounds into the story. It brings the British beach to life and helps underline our simple message to children to be environmentally aware when playing in rock pools”.

Life goes swimmingly for Colin and his friends until, one summer’s day, Sally and Mike are swept up into a net by a couple of children. Colin is just about to set off to find his friends when, miraculously, they’re returned to their home at the end of the day.

With an RRP of £8.99, the holographic story of Colin the Crab is the perfect summer tale for young children and will also be available in print format. Written by Gone Crabbing’s Susie Mason, Colin the Crab’s story can be bough online from June 2014 as well as in Gone Crabbing stockists throughout the UK.

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