Embargoed until 1st April 2014. Introducing the L’OLive. Brits Behind Melon-Sized Olive To Combat Global Warming
The severe drought of 2012 had devastating effects on the European olive harvest. A shortage followed which led to prices rocketing. But, thanks to Giles Henschel of Dorset-basedwww.olivesetal.co.uk – his giant olive could offer farmers new hope.
Working with Greek olivegarch Demetri Bondakis, Giles has developed the L’OLive which, at maturity, weighs around 6lb and is equivalent in size to a Honeydew melon. On average, most olive trees bear 100lbs of fruit per season whereas a L’OLive tree produces around 32 giant fruit, so doubling capacity.
The pair have been working on the project for a decade and have sworn to keep their mammoth formula secret. However, Giles is at pains to point out that the L’OLive is completely natural and is down to the varietals used rather than modern science or genetic engineering.
Primarily, the L’OLive is aimed at the catering industry and olive oil production. However, a limited edition single L’OLive In A Jar will go on sale this April via www.olivesetall.co.uk
Commenting on his colossal creation, Giles Henschel said:
“We think most consumers will buy the L’OLive for its novelty value. We’ve found slicing it, as you would a melon or avocado works well – you can even use a slice in place of lemon for an unusual twist on a G&T”.
The L’OLive In A Jar has an RRP of £9.99 and will be available as of April.