Food & Beverage

Pioneer in Ethical Beverages in the UK Food Brands Group chooses First B2B to expand its use of business to business document exchange

Pioneer in Ethical Beverages in the UK Food Brands Group chooses First B2B to expand its use of business to business document exchange
Yareah Magazine
Percol Coffee

Percol Coffee

A pioneer in the ethical beverage market, Food Brands Group, has selected First B2B Limited as its strategic ebusiness partner to deliver a major EDI service linking it to all its major clients. Food Brands Group, through its hot beverages brands Percol & Rocket Fuel helped to establish the UK’s desire for ethical products and has led the way since 1983.

The Percol coffee range is available at all major retailers and First B2B has helped Food Brands group establish the business to business document exchange with all the traditional retail chains, plus newer retail channels such as Amazon, where the Percol range is also available.

Food Brands’ Logistics Manager Martin Denham says: “We selected First B2B because we need an ebusiness partner that we can trust to provide the full range of capabilities essential for us to deliver the products and service levels to our clients and onwards to the consumer. Since migrating to First B2B we have greatly improved the reliability of our ebusiness connections and increased the speed of processing of the business documents, which improves our workflow. First B2B have also proved to be a partner that helps us achieve requirements in electronic document exchange which would normally require ERP system changes and this saves us time and money.”.

First B2B Business Development Manager Steve Hill added: “We were delighted when Food Brands Group selected First B2B and to be associated with a household name that it recognised for its ethical business is a matter of pride for all at First B2B. The First B2B fully managed business to business document exchange is designed to help companies such as Food Brands Group achieve more benefits from business processes and we are pleased that they have been able to achieve that. Food Brands Group are expanding their use of our service and we look forward to partnering with them as they grow”

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