Food & Beverage

Red Bull. Ten Things you didn’t know. Origins, risks, quotes, topicality…

Red Bull. Ten Things you didn’t know. Origins, risks, quotes, topicality…
Ignacio Zara

Red Bull cans. Photo attribution Arne Müseler /

Red Bull is the most popular energy drink in the world. Today, ten things you didn’t know… Maybe! Origins, founders, risks, topicality, quotes, video games…

It was created in 1987 by Austrian company Red Bull GmbH.

Austrian entrepreneur Dietrich Mateschitz modified the ingredients of a Thai pre-existing energy drink named Krating Daeng.

Dietrich partner was Chaleo Yoovidhya.

In fact, the name comes from Krating Daeng. In Thai, daeng means red, and krating an animal slightly larger than the bison.

In the past, Red Bull was criticized for health risks, but the European Food Safety Authority (EFSA) resolved that the levels of taurine and glucuronolactone used in the drink are safe.

Ingredients: caffeine, taurine, glucuronolactone, B-group vitamins, acesulfame K and aspartame/sucralose. It also exists Red Bull Sugar Free.

In 2013, Red Bull told, a Norfolk brewery, the Redwell, to change its name because it sounded too similar to Red Bull but finally, the two companies reached a settlement permitting Redwell to continue using its name

Red Bull’s slogan is “it gives you wings” and marketing campaigns targets young men doing extreme sports.

In the video game Worms 3D, Red Bull allows worms to move more quickly than normal.

Enjoy your day, Yareah friends. Art is everywhere and up to you!


Tokyo Auto Salon 2012: Red Bull X2010. Photo attribution Morio on

Some quotes:

I hate the taste of alcohol. When I’m drinking, I’m drinking Red Bull. Paris Hilton.

I don’t go out drinking and stuff like that. My friends say ‘Just have one drink, JD.’ I say ‘What’s the point?’ I’ll go to a club and have a Red Bull, get my buzz. And the next day I feel cool. It’s discipline, not just with drinking but a lot of things in life. You’ve just got to look at the bigger picture. Jermain Defoe.

I’m strictly a sugar-free Red Bull guy. I’d rather enjoy my sugar intake elsewhere. Seth Meyers.

Red Bull

Kirby Chambliss – N669RB Zivko Aeronautics Edge 540, Red Bull. Photo attribution Christopher Ebdon on Flickr

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Food & Beverage
Ignacio Zara

Assistant Managing Editor at Yareah® Magazine

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