Coco Bay, the family run on-line beachwear boutique, has fought off tough competition to win ‘Best On-line Swimwear’ in the `Sheerluxe 2013 Shopping Awards’. These annual awards are the public’s choice of their favourite on-line retailers and Coco Bay overcame some big players including ASOS, Figleaves, Melissa Odabash to clinch the prize. Other category winners include Zara (High Street Fashion), Net a Porter (High End Fashion), Marks and Spencer (Lingerie).
This result seemed a distant dream 10 years ago when Coco Bay’s founders (3 sisters) were running the business out of one of their homes in London and sprinting backwards and
forwards to the local post office as each sporadic order came in.
Coco Bay’s aim has always been about taking the hard work and intimidation out of beachwear shopping. At the beginning, this involved changing customer’s shopping habits as this was the early days of e-tailing and there was still particular resistance to buying products like lingerie and swimwear on-line. It has been a challenging and exciting journey but 10 years on it is safe to say that Coco Bay has certainly won over the swimwear buyer.
For Spring/Summer 2014, Coco Bay’s collections are looking more exciting than ever as they are now in the position to cherry pick the very best collections from the international designer beachwear brands including Seafolly, Baku and Ginja.