Color influences our emotions and marketing values it above all things. Different studies (Kissmetrics for example) recognize that 85% of customers value the color of the product more than other elements when purchasing. Incredible? Thus no.
Blue Facebook is a very specific color and people have started to employ this expression and same happens with Red Nintendo or Black Apple. Currently, they are part of our vocabulary, especially among young people.
Here, the most famous examples:
Red: Coca-Cola, Lego, Nintendo, Kellogg’s, Exxon or Yahoo. Blue: Facebook, Twitter, Linkedin, or HP. Pink: PlayBoy. Yellow: McDonalds. Orange: Hotmail. Black: Apple, Boss or D&G. Green: Yves Rocher. Rainbow: Google or Green Peace.
Do you know why trademarks choose a color? The reason is simple. Colors have legendary meanings and our unconscious feelings recognize them.
“Pink isn’t just a color, it’s an attitude!” Miley Cyrus.
For instance, red and yellow mean passion and activity. Blue is a clean color because it’s the color of the sky and the sea. Then, it reflects quietness and seriousness. Black is solemnity and white is purity. Green is the color of nature and it suggests good smells. Pink is romantic, orange is the color of life, and yellow the color of happiness.
Then, it’s difficult that a trademark of cleaning products chooses brown for its logo. It will choose white, blue or green. And perfumes marks will choose pink or red. Do you know some perfume logo in gray? Yes, difficult.
Another option is to choose different colors like Google did. Thus, the success is bonded: a rainbow!
Enjoy your day, Yareah friends. Art is everywhere and up to you!
“Green is the prime color of the world, and that from which its loveliness arises.” Pedro Calderon de la Barca.
Do you have a favorite color? Mine is black… I’m a serious person, of course.