Love songs have a significance for individual couples as well as being widely accepted as falling into the general category or sub genre of ‘love songs’. With Valentines Day just around the corner and many proposals on the way, what is likely to be the soundtrack to these events for UK couples in 2014?
The last 20 years have seen real changes in how music is released, distributed and consumed with a move away from the mainstream record companies and the old style industry. Fuelled by the Internet, this change has increased the amount and diversity of music that we can access and are exposed to, including the diversity of love songs.
These changes have given people the chance to find more of their own kind of love songs, and have allowed newer and more individual love songs to find their way into the popular domain.
The popularity of music based TV talent shows such as the Voice and X-factor however have also helped to popularise new artists suited to the love song sub genre as well as rejuvenating old love songs with a new twist.
With a wider acceptance of the great diversity in relationships, huge choice and individualism in music tastes, and a move to more individual and less traditional weddings for example, what exactly is a love song in 2014?
Traditional is Still Alive and Well
The popularity of Adele’s ‘Make You feel My Love’, Rihanna’s ‘Diamonds’, and popular boy band love songs such as One Direction’s ‘Little Things’ are evidence that although times and music are always changing there is still a popular traditional approach to the love song.
Some humourous YouTube videos may have shown up-beat choreographed dance routines for married couples and flash mob-style proposals but the soundtrack to modern love this Valentine’s Day may still be the ballad / power ballad.
London based professional DJ and owner of DJ and Disco Hire Company Platinum DJs Jason Dupuy gives explains:
“A couple may have a song that has particular significance to them and how they met. This of course doesn’t have to be a slow, traditional love song. Very often people project their own meanings and significance onto songs based on the positive associations of those songs with the love aspect of their lives.”
Jason also accepts the enduring popularity in 2014 of the deliberately written love ballad.
“Obviously traditional, ballad style, slow love songs are still very popular as an ‘our song’ for Valentines Day and for a Wedding first dance for example. This is because the words are very much the focus of the song, and the words tend to say something that one partner would really like to say to the other. These songs also help people to get in touch with their emotions and to celebrate love itself as well as love they feel for their partner. Ballad style, slow dance love songs also provide an opportunity for partrners to touch and dance close together which is of course conducive to romance.
I suspect that the soundtrack to Valentines Day in 2014 for the majority of couples will still be something slow, and perhaps simple and uncomplicated – the traditional love balld is still alive and well in 2014.”
For more information call Jason Dupuy on 0800 0488 8724 or visit http://www.platinum-djs.com.