Business software provider, m-hance, announces the launch of m-hance SHL360, an industry leading CRM solution for the sports, hospitality and leisure sectors. By providing a single, holistic view of supporters, guests or members, m-hance’s integrated system enables businesses to create personalised service offerings assigned to specific budgets to improve efficiency, profitability and financial control.
SHL360’s customisable suite offers the choice of up to 12 modules including marketing, reporting, finance, ticketing and access control. The modular solution interfaces with multiple online payment providers, third-party retail, EPoS and ticketing systems to automate inefficient, manual processes and provide accurate financial reconciliation of events. SHL360 also offers powerful reporting analytics to assist with the creation of tailored marketing activities to ensure informed decisions can be made on demographic targeting and campaign success.
Andrew Hayward, Chief Operating Officer of m-hance, says, “Sports, hospitality and leisure organisations face intense competition for consumers’ disposable income and must balance maximising revenues while maintaining a healthy cash flow. With the flexibility to choose from a comprehensive suite of sector specific modules, SHL360 helps businesses to continuously meet the needs of new and existing customers and increase profitability through more effective use of their resources.”
SHL360 enables businesses to create, plan and assign marketing activities against budgets to tightly control costs. By providing unique customer profiling and tracking through the solution’s advanced reporting insight, individual responses to marketing campaigns and surveys can be monitored and followed up with personalised communications to turn opportunities into profitable revenues. In addition, by interfacing with multiple third-party retail, EPoS, and ticketing systems (Omnico, Medoc, Audience View, Ticketmaster etc), SHL360 can capture and interpret sales data from multiple sources to influence up-selling and cross-selling opportunities in line with consumers’ preferences.
SHL360’s finance module also facilitates sales transactions for new and existing clients by providing integrated quote, ordering and invoicing capabilities, along with the ability to instantly check the availability of key information during the sales cycle to eliminate duplication of effort. Tailored workflows can also be set to handle any non-payments, such as restriction of access, to help enforce more stringent controls around cash flow, budgeting and revenue management.
Hayward comments, “SHL360 has been developed with the sports, hospitality and leisure sectors in mind and offers much richer functionality compared to traditional CRM solutions. By providing insightful information and comprehensive reporting, businesses can make informed choices and target specific demographics to gain a competitive advantage and profitably grow their business. SHL360 also saves businesses significant time and money by reducing maverick spending on speculative campaigns, providing a tangible return on investment.”
m-hance’s customers include The Jockey Club, Millennium & Copthorne Hotels, The Royal Edinburgh Military Tattoo, Leeds Cricket, Football and Athletic Co. Ltd. and Dorchester Collection.