The beautiful MOT Model, Amber Martinez from Hertfordshire, has become the face of the Scottish Widows brand. She takes over the role from Debbie Moore, Amanda Lamb and Hayley Hunt who have all played the Widow over the past 28 years.
The first material, including TV commercials, will be seen this January.
Amber, who is 24, has been with MOT Models for over 3 years and worked on campaigns for Marks and Spencer, Simple Skincare and Boots since she joined the agency.
Amber said: “I grew up admiring the Scottish Widow and am honoured to have the opportunity to carry on such an iconic role.”
Catherine Kehoe, of Lloyds Banking Group, said: “The Scottish Widow embodies all the qualities that are important to our brand, stability, protection, progression and a consistent and caring presence.
“As a result, she has become a household name and one of the most iconic symbols in British advertising.”
Ross Farquhar, Partner and Brand Leader at creative agency 101, London said: “Since her introduction in 1986, the Scottish Widow has been a beacon of professionalism and expertise in the complex world of financial planning, and has brought a human touch to preparing for the future. As she is brought into the spotlight once again, it’s time to pass on the baton to a new face. Amber Martinez is the perfect contemporary choice to bring even greater warmth to this trusted and dependable brand.”
MOT Director, Mike Illes said “Amber has been fabulous to represent. She is always extremely professional whilst retaining great personal warmth. I can’t imagine a more deserving model to represent this high profile brand and everyone at the agency is thrilled for her.”