Fashion

Amber assumes the mantle for the Scottish Widow

Amber assumes the mantle for the Scottish Widow
Yareah Magazine

The beautiful MOT Model, Amber Martinez from Hertfordshire, has become the face of the Scottish Widows brand. She takes over the role from Debbie Moore, Amanda Lamb and Hayley Hunt who have all played the Widow over the past 28 years.

Amber Martinez - Scottish Widow

Amber Martinez – Scottish Widow

The first material, including TV commercials, will be seen this January.

Amber, who is 24, has been with MOT Models for over 3 years and worked on campaigns for Marks and Spencer, Simple Skincare and Boots since she joined the agency.

Amber said: “I grew up admiring the Scottish Widow and am honoured to have the opportunity to carry on such an iconic role.”

Catherine Kehoe, of Lloyds Banking Group, said: “The Scottish Widow embodies all the qualities that are important to our brand, stability, protection, progression and a consistent and caring presence.
“As a result, she has become a household name and one of the most iconic symbols in British advertising.”

Ross Farquhar, Partner and Brand Leader at creative agency 101, London said: “Since her introduction in 1986, the Scottish Widow has been a beacon of professionalism and expertise in the complex world of financial planning, and has brought a human touch to preparing for the future. As she is brought into the spotlight once again, it’s time to pass on the baton to a new face. Amber Martinez is the perfect contemporary choice to bring even greater warmth to this trusted and dependable brand.”

MOT Director, Mike Illes said “Amber has been fabulous to represent. She is always extremely professional whilst retaining great personal warmth. I can’t imagine a more deserving model to represent this high profile brand and everyone at the agency is thrilled for her.”

Click to add a comment

More in Fashion

Photo for CAFIN by Wenxin Zhang 2016

Honest fashion, happy fish – the fair-trade streetwear brand making serious waves

Yareah MagazineSeptember 1, 2016
TUDOR WATCHES SHOWCASE WITH RUDELLS

An Exclusive Tudor Watches UK Showcase with Rudell The Jewellers

Yareah MagazineJune 24, 2016
Remco and Aad Van Der Linden 1

EMDR Therapy Bonds Father and Son Models with Life Changing Results

Yareah MagazineJune 15, 2016
The Able Label: front velcro fasten tee

The Able Label: Stylish clothes, designed to make dressing easier

Yareah MagazineMay 17, 2016
Cosy Cashmere New Spring Arioso Poncho

Cosy Cashmere Launches it’s Spring Collection

Yareah MagazineMarch 30, 2016
Wishbone spinner pendant by My-Wishbone

My-Wishbone Spinner Pendant, Perfect for Valentine’s Day & Mother’s Day

Yareah MagazineFebruary 1, 2016

Yareah Magazine

Art is Everywhere and Up to You.

About Us - Press Kit - Contact Us

YM on Twitter

Top Posts & Pages

Yareah® Magazine is a Registered Trademark in the United States