Fashion

New collection by London based women’s fashion brand number 35 to feature in leading US TV series

New collection by London based women’s fashion brand number 35 to feature in leading US TV series
Yareah Magazine

Designer Andrea Cecile Cohen, founder of London based chic women’s retail brand number 35, has collaborated with acclaimed costume designer, Dan Lawson from popular CBS TV show The Good Wife, to create 35•DL, an online ready-to-wear collection available in both the UK and US.

Fashion. Lily red jacket from the new 35.DL range

Fashion. Lily red jacket from the new 35.DL range

Back in 2013 while researching fresh new styles for The Good Wife’s leading character Alicia Florrick played by Julianna Margulies, designer Dan Lawson was impressed by number 35’s beautifully tailored, elegant yet functional designs and chose a selection of pieces for use in episodes of season 4.

Discovering a great synergy in their ethos and styling, Andrea and Dan set about creating 35•DL, a collection that would reflect their shared vision of producing stylish, elegant and beautifully crafted clothing for the modern professional woman. Using luxurious fabrics and creating strong silhouettes, the new 35•dl collection combines bold single colourways with feminine tailoring and is designed to adapt effortlessly from day to evening wear.

After many months of research and creative collaboration, the new 35•dl range bucks the trend in that it skillfully caters for the needs of today’s business woman, something which both Andrea and Dan felt was lacking in the competitive department stores and high street environment.

The 35•DL collection, consisting of 18 styles with a choice of colourways includes dresses, jackets, tops, skirts and trousers with dress prices starting at £425 and jackets at £550. The new collection will be available online from February but can be pre ordered now at www.35dl.net. Pieces from the collection will also feature in season 5 of the new series of The Good Wife due for release in the UK in February 2014.

Speaking of the collaboration Andrea Cecile Cohen said: ‘My aim was to create a collection that perfectly sculptured the female form, giving the wearer an inner sense of confidence.’ Dan Lawson added, ‘Together we have designed a beautiful collection of necessary pieces that will complete every professional woman’s wardrobe.’
Number 35 which has two showrooms located at 46 Fulham Road and 50 Highgate West Hill was founded by Andrea Cecile Cohen in 2005. The company’s website is at www.no35.co.uk For media enquiries contact anicholas@ana-communications.com

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