Italian posters of 12 Years a Slave accused of racism. BIM Distribuzione apologizes. Posters highlighted the secondary characters, played by Brad Pitt and Michael Fassbender, instead of Chiwetel Ejiofor, who is the protagonist.
**We don’t include photos of the Italian posters since they have been retired by BIM Distribuzione.
In Italy, 12 Years a Slave, film directed by Steve McQueen, is seen as favorite for the Oscars. It tells the true story of a man who was kidnapped and sold into slavery in the mid-nineteenth century. The movie will be release in February 2014, just weeks before the Oscars.
However, the Italian posters of 12 years of slavery have sparked controversy and have been removed (after pressure from Lionsgate, responsible for global distribution). The secondary characters (white actors) appeared in the center of the image while the protagonist (a black actor) was in a corner of the image. Of course, BIM Distribuzione only intended to attract more public with Brad Pitt and Michael Fassbender images.
“We apologize for the creation and launch of the posters not authorized of 12 years of a Slave in Italy with Brad Pitt and Michael Fassbender, incompatible with advertising materials approved.” They said.
We hope the problem is now solved because we are speaking about a fantastic movie with seven nominations at the Golden Globes, including best dramatic picture, best director, best actor (Chiwetel Ejiofor) and better Actor (Michael Fassbender.)
Enjoy your day, Yareah friends. Art is everywhere and up to you.
** 12 Years a Slave is a British-American historical drama film based on the autobiography of Solomon Northup, written in 1853. It tell the life of a New York State-born free black man, who was kidnapped in Washington, D.C. and sold into slavery.
Starring: Chiwetel Ejiofor; Michael Fassbender; Benedict Cumberbatch; Paul Dano; Paul Giamatti; Lupita Nyong’o; Sarah Paulson; Brad Pitt; and Alfre Woodard.