LONDON, 12th December, 2013: Children spending Christmas in hospital this year are being offered a magical experience to escape their daily routine and the disappointment of being away from home.
To help the children at Evelina London Children’s Hospital, part of the Guys and St Thomas’ NHS Foundation Trust, get through this time, London-based marketing agency RAPP has created a virtual adventure that will take them out of their hospital surroundings. The idea, conceived by RAPP creative team Matt Daymond and Mat Prime, means that children can be transported anywhere in the world, without even leaving the building.
Mat said: “Being stuck in hospital as a child is a daunting and emotional time. And it’s especially tough at Christmas if they have to be away from their home and family.”
RAPP has worked with Nottingham-based company Mission Room, to create an interactive and immersive experience, which will allow children to travel to wherever their hearts desire. Using 360-degree footage supplied by 360Cities.
To be transported on this exciting journey, the child enters a self-contained pod. They can search for Santa on the moon, head underwater to explore a colourful coral reef, take in beautiful landscapes from a hot air balloon and spot Santa on his sleigh. They can go up the Shard and see Santa flying over the Thames. They can even go back in time and see Dinosaurs.
To make it look like a true gift the pod has been wrapped up as a present, complete with a bow!
Matt added: “This is an amazing tech experience that transports children out of hospital in a rich visual journey of imagination.”
The team at RAPP who worked with Matt and Mat were: design director, Adrian Whatman; designer, Mella McKeown; project manager Clare Park; and account director, Natalie Green. The film was edited and produced by Ketan Raval at Amoveo.
Nearly 100,000 children are treated at Evelina London each year. To find out more about their life-changing work, please visit togetherwecan.org.uk/evelina