Nicolites has today announced the launch of Golden Tobacco – a new flavour that is so authentic it is set to take the electronic cigarette market by storm.
Unveiling the new flavour – in medium and high nicotine cartomisers – managing director Nikhil Nathwani said Golden Tobacco is the most realistic flavour on the UK market today.
“We are very excited about this new product and we’re looking forward to getting feedback from our customers on Golden Tobacco. We believe that once they experience it they will agree that it is the most authentic flavour on the electronic cigarette market.
“During our market research smokers told us that the flavour, which we have developed and is exclusive to Nicolites, is the most realistic and closely resembles one of the world’s leading tobacco cigarette brands,” said Nikhil.
Nicolites is the UK’s favourite electronic cigarettes brand with a 44% market share. Golden Tobacco is the latest in an exciting new range of products that will help Nicolites stay one step ahead of the competition in the rapidly evolving electronic cigarette market, added Nikhil.
“The launch of Golden Tobacco is the first of a range of fantastic new products, demonstrating our determination to dominate the sector. We are responding to the rapidly evolving marketplace and providing products of the highest quality that meet the demands of consumers and retailers alike.
We want retailers to see that Nicolites can supply products of the highest quality which are also great value and appeal to a growing number of smokers. We already have the UK’s favourite e-cigarettes and now these products are complemented by an outstanding new flavour.”
ites is the UK’s biggest brand of electronic cigarettes, stocked by a large number of national retailers including Tesco, Sainsbury’s, ASDA, Superdrug, Co-op, WH Smith, Martin McColl and over 10,000 independent pharmacies and convenience stores.
E-cigarettes are designed to look and feel like real cigarettes, but are battery-powered products containing liquid nicotine, which is inhaled as a vapour. They contain no tobacco and do not burn, not exposing users to tar and other carcinogens found in normal cigarettes.
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