Technology

DigitalMR wins long-term contract with Cocedal Conseil in France for its private online community platform

DigitalMR wins long-term contract with Cocedal Conseil in France for its private online community platform
Yareah Magazine

London/Paris November 15: Cocedal, a French based qualitative research specialist, after careful evaluation has decided to sign up with DigitalMR to use its eCommunity platform and social media research services.

Michalis Michael & Carole Sasson

Michalis Michael & Carole Sasson

eCommunity is a software platform that will now allow organisations in France to recruit private online communities or community panels for the purposes of marketing research, co-creation, customer activation and customer advocacy.

The platform is multilingual and equipped with a range of useful marketing research tools, most of which have been especially designed by DigitalMR’s researchers and software engineers in order to bring innovation and efficiency to the marketing research process. Some of the available tools that enable engagement with the community members are: Moderated Bulletin Board Discussions (enabling the use of rich media), Video and Photo Diaries for ethnography, Chat Group Discussions, Online Surveys, and Polls. 

Cocedal Conseil owns a beauty panel with about 3000 women in France which is used for marketing research purposes. The panel will now evolve to a fully-fledged online community for higher engagement and less churn. In addition to using the larger community for ad-hoc research for its clients, the community will be made available to companies or brands to consider recruiting their own private online communities for co-creation and insights.

About the win, DigitalMR’s CEO – Michalis Michael – said, “I am excited about this announcement for a number of reasons: France is a developed market with clients that appreciate innovative solutions. Cocedal Conseil, our new partner in France is well respected in the marketing research space and their choice of eCommunity over other platform is a significant win for the stage DigitalMR is in i.e. starting our Series A funding round.”

Carole Sasson the founder and Managing Director of Cocedal said, “Our Company as always is committed to be a pioneer and in the forefront of technological developments in the area of marketing research. The Beauty Community – using the DigitalMR platform for online qualitative research – is one more proof that we deliver on this commitment. This community in France is quite unique and is there to help companies in the beauty sector better connect and understand their consumers. I have no doubt that our decision to turn our panel into a community will provide a tremendous benefit to our clients.”

Click to add a comment

More in Technology

Quest End's Cinema-at-Home suite

“Technology know-how will drive market growth of smart home automation” according to Quest End Ltd

Yareah MagazineSeptember 21, 2016
magenta_group_company_growth

Magenta Technology reaches company growth milestone

Yareah MagazineSeptember 18, 2016
Dr Siraj Shaikh

Planes, Trains & Automobiles; Crypta Labs Appoints Transport Cybersecurity Expert

Yareah MagazineSeptember 16, 2016
Dahua Technology Video Surveillance

Mayflex Forms a Distribution Agreement with Dahua

Yareah MagazineSeptember 14, 2016
mi-HUB

Red Evolution To Move Into mi-HUB

Yareah MagazineSeptember 6, 2016
Maxoptra enables custom speed zones

Maxoptra improves transport routing precision with Speed Zones

Yareah MagazineSeptember 1, 2016

Yareah Magazine

Art is Everywhere and Up to You.

About Us - Press Kit - Contact Us

YM on Twitter

Top Posts & Pages

Yareah® Magazine is a Registered Trademark in the United States