Katherine Choynowski is thrilled to announce the imminent opening of LeCrib.com
The Le Crib on-line catalogue will be the easy way to hear about and buy designer furniture from hot designers be they working in Hoxton or Hungary, Milan or Manhattan.
This on-line Aladdin’s cave is where designer furniture meets social media and will transform the way the tech-savvy and eco-conscious ‘Generation Y’ source, talk about, and buy high-end designer furniture and gadgets.
Not only will Le Crib allow consumers to comment on and discuss the products with the designers, but will afford designers with little prior exposure the opportunity to showcase their designs on a global stage.
Katherine Choynowski is a 21 year-old entrepreneur now living in London. She left school in Switzerland at 15 before becoming a model in New York. She used the proceeds from her earlier career to fund Le Crib. She now commutes between London and New York.
Katherine has spent the last six months on the road (or rather – on intercontinental flights) to meet new designers from around the world ready for the site’s launch. She currently has a collection of products from around 150 designers. Recent buying trips took her to Miami, Tel Aviv, Amsterdam and Paris.
She has still found time to co-produce an independent movie, # Roadies, starring Eve Hewson and Jack Quaid, in edit now for a December premier.
Katherine sums up her intention: ‘I want to bring local designers to a global market. And to bin the same old same old when you furnish your home – avoiding forever the interior design equivalent of “same frock syndrome” – when you walk into a party and someone is wearing the same outfit.’