Swarovski Crystal Worlds: New Crystalline Park and Chambers of Wonder. Works are starting in October. Opening is slated for early summer 2015.
Swarovski Crystal Worlds (Swarovski Kristallwelten), one of Austria’s most successful attractions, is to undergo a major expansion starting in October, with a total investment of 34 million euros. Based on the current date for the start of construction, over the next 18 months, the total area of the site will more than double, from 3.5 hectares at present to 7.5 hectares.
Opening is slated for early summer 2015. The main focus of the expansion will be a crystalline park landscape, expansion of offers for families and children, new dining experiences, and remodeling of the entrance hall and shopping area. Swarovski Crystal Worlds’ iconic Giant will also undergo changes, and starting in 2015, will entice visitors with new Chambers of Wonder.
Exactly 18 years ago, on October 1, 1995, on Swarovski’s hundredth anniversary, Swarovski Crystal Worlds in Wattens opened, and in 2003 and again in 2007 underwent further expansion. The Giant – a visual symbol of the company’s emphasis on creativity and innovation – quickly became a magnet for visitors, and to date has welcomed over 11 million. The current project marks a new chapter for the Giant and its mesmerizing world of fantasy. To mark Swarovski’s 120th birthday in 2015, remarkable new features will be added to the Giant’s realm, with new elements linking the underground Chambers of Wonder to crystalline reflections in a much-expanded exterior area.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global
reach with over 2,350 stores in around 170 countries, more than 25,000 employees, and revenue of about 2.4 billion euros in 2012. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2012, the Group generated revenue of about 3.1 billion euros and employed more than 30,000 people.
Video: Swarovski Crystal Worlds: