Over 40,000 downloads in seven days: Freestyle Interactive’s campaign for RS Components makes Channel 4 News
The Gift of Invention campaign, created by the Midlands-based top 25UK agency, launches RS Components’ new 3D design software,DesignSpark Mechanical – a pioneering modelling tool which enables engineers to develop products faster than ever before.
In its first week (18-25 September), the campaign attracted international interest (7,735 software downloads in the U.S; 4,926 in Japan) and coverage on Channel 4 News.
The campaign is the first work Freestyle has created for Corby-based RS Components since being appointed as the electronics brand’s lead digital agency in July. RS Components is the trading company of Electrocomponents plc, the world’s leading distributor of electronics with annual revenues of £1.24 billion.
The ultimate Design Challenge
The initial phase of The Gift of Invention campaign centred on a 48-hour Design Challenge event, hosted by British inventor of the wind-up radio, Trevor Baylis OBE.
From 18-20 September, world-leading engineers from the likes of Dyson, TE Connectivity and Arduino gathered at Manchester’s Museum of Science and Industry to go head-to-head in this high-profile design contest.
Four teams of expert designers had just 48 hours to create life-changing inventions using DesignSpark Mechanical. The entire event was streamed live, while RS Components’ online communities were encouraged to contribute to the challenge with their own ideas on social media.
The winning invention, a solution to water contamination in developing countries, was decided in an online vote and is now freely available as an open source download.
The second phase of The Gift of Invention campaign will open up the Design Challenge to the public. From 14 October-22 November, hundreds of DesignSpark Mechanical users are expected to pit themselves against the experts by creating their own world-changing products.
‘Staggering download figures’
“We are delighted by these staggering initial download figures,” said Mark Cundle, Head of Technical Marketing, RS Components.
“Freestyle’s concept of holding a Design Challenge with industry advocates, and giving this inspiring event a life of its own online, has resulted in our most successful software launch to date.
“Crucially, we’re seeing all the right metrics from this campaign. Not just in terms of software downloads, which have far exceeded our expectations. But also in the quality of social media engagement and national PR coverage.”
Alan Cooper, Freestyle Founder and New Business Director said: “We are really excited to be working with a global giant in the electronics market. It’s great to be involved with a campaign which has already resonated with online communities across the world, and generated some potentially world-changing inventions along the way.
“With The Gift of Invention campaign, we wanted to capture the endless creative possibilities for DesignSpark Mechanical users.
“Now we are eager to see how the wider engineering community responds to the Design Challenge with their own life-changing ideas.”