Candy Crush can be addictive. The Zeigarnik effect. Be careful!

Candy Crush can be addictive. The Zeigarnik effect. Be careful!
Yareah Magazine

Candy Crush can be addictive. The Zeigarnik effect. Be careful! Candy Crush is funny, but it has some risks.


Candy Crush can be addictive. The Zeigarnik effect. Be careful!

Candy Crush is the game in vogue. Everybody has received an invitation to play it on Facebook. No surprise, since its launch on Facebook in April 2012, its followers have grown steadily to reach 45 million active players. Wooow!

No doubt, this summer Candy Crush Saga is the most popular game, but why is it so addictive?

Candy Crush addiction is based on short-term memory and incomplete tasks. When a player raises level: Candy Crush Saga, the player forget the game. But when you lose, you have an urgent need to win because the need to resolve the problem is “stuck” in your head. In this moment, your addiction has been generated.

This theory is known as the Zeigarnik effect, Tom Stafford, University of Sheffield, has just said to the BBC website. This effect was discovered at the beginning of this century by psychologist Bluma Zeigarnik after observing the behavior of the waiters. They could remember a lot of orders, however once resolved (then, served), they forgotten them.

The psychologist experienced in the laboratory with a group of volunteers. She proposed to them 20 mental challenges, but half of them would be disrupted. At the end of the experiment, the volunteers remembered the incomplete tasks more clearly than the tasks that they had solved satisfactorily. Incredible!

Then, be careful with Candy Crush. If you are a winner, no problem. But if you lose… They say you can even suffer abstinence syndrome.

**Candy Crush is a variation of match-three games such as Bejeweled. Each level has a game board filled with lots of colored candies and of course, it contains obstacles. The basic moves is horizontally and vertically changing the positions of two adjacent candies to create sets of candies of the same color.

Candy Crush is separated into levels, and each level has its own requirements to complete. The Facebook version of Candy Crush Saga has 455 levels. The smartphone versions of Candy Crush Saga have 395 levels.

View Comments (2)
  • Isadora

    In fact, is a stupid game. This Candy Crush

  • Pingback: Candy Crush Saga: The secret of its success()

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