MoMA store at NYC is selling kitchen essentials. What do you think? Isn’t this a little peculiar?
Museums. New roles for a new society. MoMA at NYC has always been one of the boldest. Now, with these initiatives, it keeps on leading: ‘Love to cook? Take a look… Kitchen essentials in our store,’ it’s the motto.
Museums. New roles for a new society
Museums are changing their roles. They don’t want to be a static thing anymore. How could they remain immobile if our current society is in constant change? Habits, fashions, ways of communicating… everything is moving and globalization has made impossible that we like to appreciate uniquely the art of our country or the masterpieces of our Western world. We like to see art for other continents and artistic expression of outsiders because, maybe, they are closer to us than the perfect Classic masterpieces, hanging for centuries on the walls of those silent museums. In fact, we only visit them when some relative of another city come to meet us for a weekend.
Today, museums want to be connected to people and with every kind of people. Then, they organize amusing events for children and relaxing activities for older people. They mix music with sculptures, and crafts with performances… You can spend the whole day in the museum without being bored.
Museums interchange artwork and try to be home for new young artist with new projects, always innovative projects, always thinking on attracting more people.
The Tate Gallery in London and the MoMA in New York are examples of this new way of understanding art with great success. Many years ago, when The Tate decided that Constable’s artwork was not so dull as to be immobilized on a wall, it organized a different event, showing popular objects which had reproduced Constable’s paintings (umbrella stands, trays, jugs of beer, boxes, aprons…). Thus, the Tate demonstrated Constable was not only part of our past, but of our present. Of course, the exhibition was a big success.
Today the MoMA has announced she is selling kitchen essentials for those with a passion for cooking. In the beginning, I was surprised. A museum so important selling a baguette bread knife! However, if we pay attention a knife can have a beautiful design. Thus, it’s not only a practical thing because someone (the designer) has been looking for more… Is not this ‘more’ the beginning of the art? Then, it’s good the MoMA announced kitchen essentials together with ‘The Scream’ by Munch. In the end, art is part of everybody and can be hidden in whatever tiny thing.