Sean Gammon is a collage artist from Windsor, Ontario, Canada. He loves coffee, cigarettes, punk rock, metal, horror movies, and weird food
As a collage artist, I scour through hundreds of magazines looking for the right images to use. In doing this, I’ve noticed certain things or trends. Namely, that almost every magazine I encounter feels the need to have an absolutely perfect woman somewhere in every issue, whether it be in an advertisement or a photo shoot or whatever. They’re always there. These perfect 10 type women. It’s as if magazine producers don’t think they can sell any magazines without a perfect 10 woman inside or on the cover.
From working in the service industry for sixteen years, and encountering thousands and thousands of women, I can tell you that these perfect 10 women are the minority. They barely exist. And yet they appear in almost every magazine I flip through. Is the media trying to dictate what beauty is? Are they insinuating that all women should aspire to be as beautiful and perfect as the women they feature in their magazines?
The worst offenders are the cosmetic companies and their rather blatant advertisements. Almost all of their advertisements feature the perfect 10 type women and seem to say, “If you don’t use our products, you will never be as beautiful as this woman”. When you consider that almost 80% of North American women wear makeup, that 30% of North American women refuse to leave the house without makeup on, and that cosmetic companies rake in anywhere from 20 to 170 billion dollars per year, their advertisements are working.
I can’t help but think that this is detrimental to our society. Many women of many different shapes and sizes are beautiful and it is wrong of these magazines and companies to portray women in this manner. That’s why I made this board. It disturbs me that so many women buy into this crap. Cosmetic companies don’t care about women, they care about their money.