The Mediterranean coast of Spain, it’s not only a place for holidays. Very many little factories were working there for more than a century: ceramics, toys, clothes, canned food and, of course, shoes. Yesterday finished the 29th international exhibition of Modacalzado + Iberpiel at the Feria de Madrid, staffed with 230 signatures shoemakers of that sunny area (53 of Elche, Elda-Petrel 20, and 2 of Villena), with over 600 brands. The event occupied Halls 12 and 14, a fashionable area with a new modular concept and exhibition, because during the fair also took place parallel activities aimed at traders and other professionals, while the Inescop celebrate its 40 years presenting the exhibition ‘Shoe Street Art’, a collection of 12 sculptures of giant shoes in sizes (measuring 2.10 meters wide by 2.40 meters high). The works have been decorated by different artists using different techniques such as urban graffiti, painting or collage and the majority of them were born near the Mediterranean sea.
Wonderful, suggestive shoes which reminded me Matisse’s shoe in the Pompidou of Paris but, above all, the feminine atmosphere of that region where fire and water are the breathing of women and women are the inspiration of crafters and artists.
Shoe Street Art, inspired by the famous exhibition Cow Parade, was born in Elda in 2011 with the desire to emphasize the importance and value of Spanish footwear and now, it has been in Madrid with great success.
Marian Cano, secretary general of the Valencian Business Association of Footwear (Avecal), has claimed for “the effort made by the companies attending the event community”, also the foreign companies, specially French companies, not only because of the difficult economic climate, but also by the proximity of the other two major European trade fair events, the Italian Micam and the GDS in Germany.
Italian and German fair events will be fantastic, no doubt, but they will not have these nice sculptures. I desire they visit other countries all around the world.